As Liverpool FC raised the Premier League Trophy for the first time in 30 years it would be behind closed doors due to COVID-19. Standard Chartered knew LFC fans were hungry to be close to this moment and share their celebration with the team. So, we invited fans to be a part of this historic moment.
We tirelessly collected #StandRed tweets of congratulations and printed them on sustainable confetti. The fan confetti; every piece printed with a different message of fan support, was launched 15-metres high to rain down on the Liverpool FC Players as the world watched. The fans tweets were collated from more than 60 countries to truly give access to all and have heartfelt messages of congratulations reach the Liverpool FC players.
Fan’s pride illumined the night sky, it was captured by every media outlet and it put millions of fans, virtually, in the same place as their winning team! This simple campaign garnered over 8-millions views on Standard Chartered and Liverpool FC social channels, with less than USD55K media spend.
Putting fans at the heart of the celebration, now that’s Tweet Victory.
Because it’s Better Together with Standard Chartered.
View the case study on Twitter Marketing
Client: Standard Chartered x Liverpool Football Club
Role: Designer
Team:
Account Servicing Team (Campaign)
Louise Ferguson, David Hawk, Victoria Clarke, Sameer Rasheed, Brenda Wong, Usman Manazir
Creative Team
Lizi Hamer (Creative Lead), Yoky Pandowo, Haris Mustafa
Production Team: Milkmoney
A project of Octagon Singapore